Nowadays, one of the most important questions is the quality of living environment. The development of quality living environment deals with a conflict between publicity and privacy: who is responsible for creating quality living environment, where is the line between publicity and privacy, how the balance between publicity and privacy should be achieved? The article discusses modern-day issues and different opinions about publicity – privacy, from a viewpoint of creating quality living environment. The author accentuates the significance of community and role of individual in forming a quality living environment in contemporary world.