1 Department of Preventive Dentistry, Faculty of Dentistry, Jordan University of Science and Technology, Irbid 22110, Jordan
2 Department of Preventive Dental Science, College of Dentistry, King Saud bin Abdulaziz University for Health Sciences, Riyadh 11481,Saudi Arabia
To assess the dental practitioners' use of social media, concerning demographic and social variables and the impact of social media use on dental practice.
The study was a cross-sectional analytical study of dental practitioners in Riyadh, Saudi Arabia. A self-administered 30-items questionnaire was distributed to 438 dentists, which included eight questions related to background and demographic information and 22 questions related to the use of social media within the dental practice. Data were entered and analyzed using SPSS software. Data analysis included frequency distributions and chi-square tests to assess the association of social media use with demographic and social variables and its impact on dental practice. Significant level was considered if p was less than 0.05.
Of participating, 338 dentists, 52% were using social media in their practice. Twitter was the most commonly used (35%). Education was the primary purpose of using social media (43%), while entertainment was the least (8%). Approximately 62% and 68% are using social media for marketing of their dental practice and broadcasting treatment outcome, respectively. Social media was observed to be used significantly higher among Non-Saudi, general and private dentists. Participating dentists who used social media in their practice significantly recommended using social media to other dentists.
In general, non-Saudis, general practitioners and dentists practicing in private clinics are significantly using more social media during their practice. The majority of dental practitioners indicated that social media has improved their dental practice and become an indicator of successful practice.
Keywords: Conversational media, Dental literature, Dental practitioners, Social media, Saudi Arabia, Utilization.
open-access license: This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International Public License (CC-BY 4.0), a copy of which is available at: (https://creativecommons.org/licenses/by/4.0/legalcode). This license permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
* Address correspondence to this author at the Department of Preventive Dental Science, College of Dentistry,, King Saud bin Abdulaziz University for Health Sciences, P.O.Box.3660 Riyadh, 11426, Kingdom of Saudi Arabia;
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