Table 2: Teff marketing channels identified from two studies.
| Channel #
|
Details [22] |
No. of Node #
|
Details [7] |
Share as % |
| 1 |
producer-consumer |
0 |
producer-UR* |
9.8 |
| 2 |
producer-RT-consumer
|
1 |
producer-FT or RT or UT-UR
|
22.4 |
| 3 |
producer-wholesaler-UR-consumer
|
2 |
producer-FT-RT, or FT-UT, or RT-UT, or RT-RT, or UT-UT-UR
|
52.8 |
| 4 |
producer-UA-wholesaler-UR-consumer
|
| 5 |
producer-UA-UR-consumer
|
3 |
producer-FT-RT-RT, or FT- RT-UT, or FT-UT-UT, or RT-RT-UT, or RT-UT-UT-UR
|
13.9 |
| 6 |
producer-FT-wholesaler-UR-consumer
|
| 7 |
producer-UA-RR-consumer
|
4 and over |
Combinations of FT, RT, RT |
1.0 |
| 8 |
producer-cooperatives-NGO-consumer
|
Total |
100% |
#: channel between producer and consumer, number of nodes between producer and urban retailer.
* FT: farmer trader, RR: regional retailer, RT: regional retailer, UA: urban assembler, UR: urban retailer, UT: regional trader.