Table 1: User participation types in the virtual brand community.

Documentary Source User Participation Type
Armstrong (1997) visitor/ lurker/contributor/buyer
Adler (1999) passive person/active person /inductor/manager
Mao Bo (2006) leader/ responder /visitor/ sharer/ learner
Gong Hui (2007) elite/efficiency man/active person/ loner
Qiu Junping (2008) elite/efficiency man/active person
Chen Haiqiang (2009) key user/ edge user
Kristine (2009) core member/ talker/ collector/ devotee/ functionalist/opportunist
Xue Ke (2010) opinion leader/ focuser/ proliferator/ debater/ participant/ edge user
Toral (2010) peripheral user/ full member/ community center
Xu Xiaolong (2010) leader/responder/socializer/consultant/ spectator
He Li (2011) key user/ domestic consumer
Zhao Wenbing (2011) collector/internet denizen/professional user/type ME
Liu Wei (2012) valued member/visitor/ sunk member
Song Enmei (2012) Authoritative user/popular user
Gu Bin (2014) consultant/key user/ edge user/ collector