Character Archetype |
|||||
---|---|---|---|---|---|
Study 2 Female-Targeted Costumes (n = 816) |
|||||
Baby Girls’ | Child Girls’ | Teen Girls’ |
Total Girls’ |
Women’s | |
Hero | 45% (n=74) | 59% (n=112) | 52% (n=84) | 52% (n=270) | 69% (n=207) |
Villain | 9% (n=15) | 28% (n=52) | 31% (n=50) | 23% (n=117) | 22% (n=68) |
Fool | 46% (n=75) | 13% (n=25) | 17% (n=28) | 25% (n=128) | 9% (n=26) |
Total n | 301 | ||||
164 | 189 | 162 | 515 |