Fig. (3) Principal component loadings plotted for importance of claims on package for snack bars. The first two principal components PC1 (x-axis) and PC2 (y-axis) explained 42.7% and 18% pf the variability, respectively. Claims abbreviations are NPFC = No preservatives, flavorings and colorings; GF = Gluten-free; LF = Lactose-free; LD = Light or Diet; LS = Low in sodium; LSF = Low in saturated fats; NS = No added sugars; SP = Source of proteins; SO = Source of omegas (3, 6 and 9); TFF = Trans-fat free.