Identification (‘Sociodemographic’ section) Gender | Age | Education | Income | Occupation |
Closed-ended questions |
(‘Individual aspects of the consumers’ section) Frequency of consumption Most consumed snack bars 1 Places for purchase 1 (‘Consumer behavior in choice of snack bars’ section) Most observed attributes in purchase 2 Habits associated with consumption 1 Preferences for the consumption of snack bars 3 |
Open-ended questions |
(‘Motivations for consumption’ section) Reasons why you consume as cited snack bars Reasons that would increase the consumption of snack bars |
Importance of claims in snack bars 4 |