Table 3: Motivational correlation in purchase intention for snack bars.

Variables M SD Pearson’s Correlation
HF GF NF LW DB PC H PA MN HP C
Healthy food (HF)
Good flavor (GF)
Nutritious food (NF)
To lose weight (LW)
Dissatisfied with the body (DB)
Practicality/convenience (PC)
Habit (H)
Physical activity (FA)
Medical or nutritionist recommendation (MN)
Health problems (HP)
Calories (C) 		1.51
1.41
1.44
2.29
2.49
1.15
2.13
2.18
2.54
2.89
2.54 		0.619
0.609
0.608
0.829
0.738
0.445
0.794
0.849
0.776
0.417
0.717 		0.129**
0.598**
0.124*
0.108*
-0.145**
0.131**
0.186**
0.034
0.031
-0.011 		0.129**
0.150**
-0.010
-0.042
-0.093
0.054
0.025
-0.004
-0.010
0.030 		0.598**
0.150**
0.098*
0.063
-0.164**
0.076
0.235**
0.084
0.109*
0.021 		0.124*
-0.010
0.098*
0.602**
0.046
0.119*
0.138**
0.259**
0.060
0.041 		0.108*
-0.042
0.063
0.602**
0.09
0.110*
0.087
0.184**
0.094
0.033 		-0.145**
-0.093
-0.164**
0.046
0.009
0.102*
-0.098
-0.043
-0.074
-0.094 		0.131**
0.054
0.076
0.119*
0.110*
0.102*
0.201**
0.071
0.022
-0.043 		0.186**
0.025
0.235**
0.138**
0.087
-0.98*
0.201**
0.245**
0.080
-0.002 		0.034
-0.004
0.084
0.259**
0.184**
-0.043
0.071
0.245**
0.299**
0.041 		0.031
-0.010
0.109*
0.060
0.094
-0.074
0.022
0.080
0.299**
0.024 		-0.011
0.030
0.021
0.041
0.033
-0.094
-0.043
-0.002
0.041
0.024

Note. Variables evaluated in Likert-type scale (3 point: 1-‘I strongly agree’; 2-‘I do not agree nor disagree’; 3-‘I strongly disagree’). p-values significant: **p < 0.01 *p < 0.05.