Table 4: Parent email campaign subscribers, email opens and email clicks across the five-month email campaign.
| Follow-up Email # |
Subscribers |
Opens
(% of Subscribers)
|
Clicks |
| 1 |
50 |
50% |
3 |
| 2 |
50 |
44% |
- |
| 3 |
48 |
44% |
2 |
| 4 |
46 |
33% |
- |
| 5 |
46 |
43% |
- |
Subscribers = parents who remained subscribed to receive emails
Opens = emails opened from inbox
Clicks = engagement with the email through clicking one of the WhyDairy? links provided in the email