Table 5: Summary of findings: Effectiveness of the WhyDairy? intervention and the associated website and parent email components.

     • One-third of students voluntarily accessed the WhyDairy? website and timing of these visits corresponded closely with school visits
     • Interactive game pages were the most popular pages, followed by Kitchen/Recipe and Knowledge pages
     • Targeting parents during the post-intervention period with an email campaign resulted in 30-50% of parents opening the email, but virtually none of the parents clicked on the links within the email to access the intervention website