Table 2: Mean and Standard Deviation of Factors.

Item Factors SD rxy
1 Subject norms of local food 3.70 0.815 0.955
2 Attitude toward local food 3.77 0.790 0.955
3 Perceive value of local food 3.79 0.826 0.955
4 Expectation on local food information 3.76 0.804 0.955
5 Intention to perceive local food 3.64 0.886 0.956

** rxy greater than 0.80.