Table 3: Multiple linear regression analysis.

Factors Unstandardized Coefficients Standardized Coefficients T Sig.
B Std. Error Beta
(Constant)
Attitude toward local food (A)
Subject norms of local food (S)
Expectation on local food information (E)
Perceived value of local food (P)
5.576 1.480 3.768 .000
.424 .065 .426 6.471 .000
-.201 .097 -.115 -2.077 .038
.428 .108 .213 3.965 .000
.234 .066 .248 3.568 .000
R2 0.539
Adjusted R2 0.534
F calculated 115.387
Sig F Change 0,000