Category of Motivation | Description | Content-Type and Reasons for Uploading the Content |
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Internal Motivation | Medium for expressing feelings and opinions | • Expressing emotion through pictures, video, and words. • Reviewing current products, places, culinary, and other related themes • Giving opinions regarding particular issues • Live report on users highlighted the experience |
Medium for building up self-existence | • Portraying users’ lifestyle • Showing talents • Expecting to be recognized • Wanted to be acknowledged as an up-to-date person |
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External Motivation | Application popularity | • The most widely used photo and video-sharing application • Sophisticated and interesting contents |
Audience oriented | • Uploading photos for likes, views, followers and comments • Having a more peaceful atmosphere compared to the other applications (Facebook and Twitter) |