Table 2: The motivation of the Instagram Stories users.

Category of Motivation Description Content-Type and Reasons for Uploading the Content
Internal Motivation Medium for expressing feelings and opinions      • Expressing emotion through pictures, video, and words.
     • Reviewing current products, places, culinary, and other related themes
     • Giving opinions regarding particular issues
     • Live report on users highlighted the experience
Medium for building up self-existence      • Portraying users’ lifestyle
     • Showing talents
     • Expecting to be recognized
     • Wanted to be acknowledged as an up-to-date person
External Motivation Application popularity      • The most widely used photo and video-sharing application
     • Sophisticated and interesting contents
Audience oriented      • Uploading photos for likes, views, followers and comments
     • Having a more peaceful atmosphere compared to the other applications (Facebook and Twitter)

Source: study interviews.