| Motivation on Impression Management | The Construction on Impression Management |
|---|---|
| Appraisal towards functions and application Instagram stories | Storytelling by using emotion elements and casual delivery |
| Contingency effect which makes users addicted | Representation of self-branding and social status (Potential Social Image) |
| The right media to tell stories online | Consistency of upload patterns as an image builder |
| Incompatibility between the current image and expected image | Limit the posting output (only uploads that are considered to support self-branding) |