Table 3: Validation of the measurement model.

Factor CR AVE MSV 1 2 3 4 5 6
Emotion 0.843 0.519 0.029 0.721
Happiness 0.856 0.545 0.021 -0.110 0.738
Disgust 0.876 0.587 0.045 -0.001 0.011 0.766
Sadness 0.834 0.503 0.029 0.169 -0.107 0.034 0.709
Fear 0.814 0.525 0.035 0.068 0.145 0.185 0.099 0.725
Anger 0.903 0.653 0.045 0.008 -0.027 0.213 0.015 0.186 0.808

Source: Author’s Compilation.