|
1 |
2 |
3 |
4 |
Total |
Pearson Chi-square |
| % |
| Main Organizational Scope (%) |
70.540* |
| Courses and/or practitioners training |
33.8 |
7.1 |
25.0 |
13.3 |
21.7 |
|
| Framed by technicians |
41.9 |
7.1 |
0.0 |
23.3 |
28.3 |
|
| Train and competition |
2.7 |
50.0 |
0.0 |
18.3 |
16.3 |
|
| Challenges and events organisation |
14.9 |
32.1 |
50.0 |
31.7 |
24.7 |
|
| Others |
6.8 |
3.6 |
25.0 |
13.3 |
9.0 |
|
| Main Type of Technicians Training (%) |
32.235* |
| No training |
2.7 |
0.0 |
75.0 |
20.0 |
10.2 |
|
| Old practitioners |
5.4 |
17.9 |
25.0 |
10.0 |
9.6 |
|
| Technical courses |
36.5 |
3.6 |
0.0 |
33.3 |
28.9 |
|
| Coach courses |
29.7 |
46.4 |
0.0 |
16.7 |
27.1 |
|
| Physical education or sports degree |
14.9 |
17.9 |
0.0 |
15.0 |
15.1 |
|
| High education specialization in Nature Sports |
5.4 |
7.1 |
0.0 |
0.0 |
3.6 |
|
| Services Development (%) |
30.410* |
| Segmentation criteria |
63.9 |
29.6 |
50.0 |
39.7 |
49.1 |
|
| General public without segmentation |
18.1 |
7.4 |
50.0 |
13.8 |
15.5 |
|
| Specialized demand |
6.9 |
14.8 |
0.0 |
17.2 |
11.8 |
|
| Beginner demand |
9.7 |
29.6 |
0.0 |
22.4 |
17.4 |
|
| Others |
4.1 |
21.4 |
0.0 |
10.0 |
9.0 |
|
| Main Promotion Channels (%) |
28.360 |
| Internet site |
63.4 |
56.0 |
75 |
49.1 |
57.3 |
|
| E-mail |
4.2 |
24.0 |
25 |
26.3 |
15.9 |
|
| Newsletters |
7.0 |
4.0 |
0.0 |
3.5 |
5.1 |
|
| Mouth to mouth |
18.3 |
4.0 |
0.0 |
8.8 |
12.1 |
|
| Others |
7.1 |
12.0 |
0.0 |
12.3 |
9.6 |
|
| Main Distribution Channels (%) |
9.776 |
| Direct distribution |
45.2 |
26.1 |
0.0 |
38.2 |
38.7 |
|
| Internet |
50.7 |
69.6 |
100.0 |
60.0 |
58.1 |
|
| Others |
4.1 |
3.6 |
0.0 |
1.7 |
3.0 |
|
Segments names: 1) Companies; 2) Sports clubs; 3) Practitioners clubs; 4) Associations.
*Significant at the 0.01 level;