Table 1: Measures used in prior studies to assess football spectators’ behavioral intentions.

Measures of Behavioral Intentions	Year and Sources
Game attendance Probability to attend more team games in the future. Probability to make the same choice if having to attend a team game again.	2005 [21] 2008 [22] 2008 [23] 2012 [24] 2012 [25] 2012 [26] 2013 [4] 2013 [8] 2013 [20] 2013 [3] 2014 [27] 2014 [28]
Game recommendation Likelihood to recommend team games to friends and family (or to others, in general).
Other forms of team support Likelihood to purchase other products and services of the team (e.g. team-related merchandise). Likelihood to watch team games on TV. Likelihood to participate in discussions about the team. Likelihood to wear the team colors and logo.