| Year and Source | Measures of Team Brand Associations | Predictors of Behavioral Intentions |
|---|---|---|
| 2005 [23] | Product-related attributes (Athletic success, Star players, Coach and Management), Non-product-related attributes (Logo, Stadium, Stadium atmosphere and Regional importance) and Benefits (Fan identification, Interest of family and friends, Nostalgia and Escape). | Product-related attributes, Non-product-related attributes and Benefits. |
| 2005 [47] | Product-related attributes (Success, general team performance and Head coach), Non-product-related attributes (Logo and club colors, Club history and tradition, management, stadium, Club culture and values, Fans, Sponsor or owner, and Regional provenance) and Benefits (Fan identification, Pride in place, Peer group acceptance, Escape, Socialization, Emotions, Nostalgia and Escape). | Benefits (via psychological commitment with the team). |
| 2006 [48] | Club status, Efficient management and Club sporting results. | Not tested. |
| 2008 [22] | Product-related attributes (Team, Head coach, Success, Star players and Team Performance), Non-product-related attributes (Logo and club colors, Club history and tradition, Stadium, and Fans), Benefits (Identification, Peer-group acceptance, Escape, Socializing, Emotions, Nostalgia and Entertainment) and Attitudes (affect). | Attitudes. |
| 2013 [8] | Brand mark, Concessions, Social interaction, Commitment, Team history, Organizational Attributes, Team success, Head coach, Management and Stadium. | Brand associations (overall measure). |
| 2015 [49] | Brand mark, Concessions, Social interaction, Commitment, Team history, Organizational Attributes, Team success, Head coach, Management and Stadium. | Social interaction, Team History and Team success. |