| Measures | Variablesa | Preceding Studies |
|---|---|---|
| Online word-of-mouth | I often read online reviews to determine which airline makes a good impression on passengers. I often utilize online reviews to check whether the airline I selected is appropriate. I often refer to online reviews to choose an attractive airline. I collect information using online reviews before choosing an airline. I feel more at ease if information is obtained from an online site when choosing an airline. Information obtained from an online site is very important to me when choosing an airline. |
Bambauer and Mangold (2011) [30] Jalilv and Samiei (2012) [31] Bearden et al. (1989) [32] Thoumrungroje (2014) [33] |
| Acceptance | Online reviews are helpful when I evaluate this airline. I tend to accept online reviews rather easily. I tend to be affected by online reviews. |
Wathen and Burkell (2002) [34] Teng et al. (2015) [35] |
| Satisfaction | I am satisfied overall with this airline. I am satisfied with the airline from which I obtained online reviews. |
Choi (2014) [36] |
| Behavioral intention | Given an opportunity, I am willing to use this airline. There is a greater possibility that I will use this airline rather than other airlines. I will recommend this airline to other people. I will speak of this airline positively. |
Mohammed & MustafaIlkan (2015) [37] |