Table 2: Socio-demographic characteristics of respondents.

Division Frequency (Persons) Rate (%)
Gender Male 66 24.4
Female 204 75.6
Age 20s 29 10.7
30s 63 23.3
40s 104 38.5
50s 61 22.6
60s or older 13 4.8
Frequency of online search Search every time 51 18.9
Search occasionally 134 49.6
Almost no search 76 28.1
No search at all 9 3.3
Online source Online community 15 5.6
Blog 71 26.3
Airline website 142 52.6
SNS 14 5.2
Photo-share app 5 1.9
Use all 23 8.6
Number of airline information searches 1~2 times 85 31.5
3~4 times 80 29,6
5 times or more 105 38.9