| Construct | Measurement variable | SMC | Regression Coefficient (C.R.) |
Standardized Regression Coefficient | Reliability a |
|---|---|---|---|---|---|
| Online word-of-mouth | WOM1 | 0.627 | 1.064 (13.026) | 0.792 | 0.936 |
| WOM2 | 0.806 | 1.254 (14.964) | 0.898 | ||
| WOM3 | 0.812 | 1.233 (15.031) | 0.901 | ||
| WOM4 | 0.827 | 1.219 (15.177) | 0.909 | ||
| WOM5 | 0.601 | 1.024 (17.949) | 0.775 | ||
| WOM6 | 0.535 | 1.000 (Fix) | 0.732 | ||
| Acceptance | A1 | 0.741 | 0.908 (21.127) | 0.861 | 0.927 |
| A2 | 0.849 | 0.963 (24.624) | 0.921 | ||
| A3 | 0.849 | 1.000 (Fix) | 0.921 | ||
| Satisfaction | S1 | 0.921 | 1.000 (Fix)) | 0.959 | 0.830 |
| S2 | 0.548 | 0.79 (15.065) | 0.74 | ||
| Behavioral intention | B1 | 0.784 | 1.000 (Fix) | 0.885 | 0.936 |
| B2 | 0.611 | 0.943 (20.187) | 0.782 | ||
| B3 | 0.794 | 1.056 (21.638) | 0.891 | ||
| B4 | 0.912 | 1.13 (25.256) | 0.955 |