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with the continuous development and improvement of the Internet, the Internet has deep into every corner in
people's lives. At the same time, the Internet itself gradually completed to the transition of the maker of the network
information era of Web2.0. Chinese companies, whatever Internet companies, or offline industrial enterprises, both seek
the development opportunities in the network environment and social environment, and promote the competitiveness of
the enterprise's brand combining with the network environment. Therefore, under the web environment, the corporate
brand competitiveness become a new topic of research.