INTRODUCTION

Bentham Open publishes over 40 journals (online) in the field of science, technology, medicine, and social sciences. A digital marketing approach is actively used by Bentham Open to increase awareness among end-users of all published content. This approach includes complete website accessibility, search engine advertising, blogging, search engine optimization, social networking, affiliate marketing, and online press releases. Besides the use of these online marketing tools, Bentham Open also promotes their publications at various events including scientific conferences and publishing tradeshows worldwide.

MARKETING TOOLS

  1. Digital Marketing & Web Based Services
    • Bentham Open Homepage
    • Journal’s Homepage
    • SEO
    • Thematic Issues
    • Academia
    • KUDOS
    • EurekAlert
    • Youtube
  2. Social Media Marketing
    • Twitter
    • Linkedin
    • Word Press
  3. Events & Conferences

Specialize Platforms for Research Promotion

1. BSP Partnership with Bentham Open:

Kudos is a web-based service that helps researchers and their institutions and funders to maximize the visibility and impact of their published articles. Kudos provides a platform for assembling and creating information to help searching and sharing research, and for measuring and monitoring the effect of these activities. The objective is to increase the discoverability of new or related research publications. Bentham Open has now partnered with Kudos to reach out to the growing community of researchers, institutions and publishers signing up on the Kudos network. In this way, author’s published research helps to get more acknowledged among a wider net of researchers who access the Kudos networking platform.

2. Bentham Open News via EurekAlert:

EurekAlert! is an online, global news service operated by the American Association for the Advancement of Science (AAAS). EurekAlert! provides a central medium through which universities, medical centers, government agencies, corporations and other organizations engaged in research can bring their important research discoveries to the media. It also offers its news and resources to the public. The service features news and resources focused on all areas of science, medicine and technology. Authors publishing in Bentham Open journal, can issue a press release for EurekAlert!. EurekAlert! In particular has a strong readership base in the USA.

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