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In order to establish a correct consumption concept on sports and build up a reasonable and scientific sports
consumption structure for the students from College of Oujiang, the paper conducts the research on the consumption
situation and level of the Oujiang students with such methods as documentation, questionnaire and mathematical statistics.
With the Students who start their college from 2011 to 2014 as the objects, the results are as followsThere is a rational
consumption structure and clear consumption intent from the students, which is positive and healthy. And then, the consumption
for material objects accounts for a lot and there is a rapid increase for service. However, family economic ability,
prices and consumption environment also affect and constrain the expense level of Oujiang students on sports consumption.
Meanwhile the paper also puts forward some suggestions and methods to the education and guiding work to the
students in the consumption on sports.