Abstract HTML Views: 600 PDF Downloads: 478 Total Views/Downloads: 1078
Abstract HTML Views: 369 PDF Downloads: 293 Total Views/Downloads: 662
Due to multiple factors affecting e-commerce development, in the environment of network growth, specifically
the dramatic increase of mobile Internet users, how to grasp the key influence factors and enhance the
healthy development of e-commerce in China? This paper discusses the influence factors of e-commerce development
from the perspectives of information infrastructure construction, economic level, educational level, urbanization
level, technology level, living standards, human capital level and price index. Based on the time series data from year
2000 to 2012, this paper proposes the influence factor model of e-commerce development by partial least square regression,
and analyzes the influence factors using correlation coefficient and variable importance in projection. The
research findings show that the most critical factors affecting e-commerce development in China are mobile phone
penetration, per capita disposable income, number of computers per hundred households and urbanization rate; and
real GDP per capita, knowledge index and Internet penetration also have a certain impact on e-commerce development.
This paper reveals the key factors affecting e-commerce development and puts forward some reasonable suggestions
in the aspects of information infrastructure construction, mobile e-commerce development, people’s living
standards and cultural quality .