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With the rapid penetration of mobile Internet, the use of LBS has gradually become a mainstream in China EBusiness.
Considering all factors affecting the quality of LBS, an improved SERVQUAL model and a correspondent LBS
quality evaluation index system was set up. After analyzing some Chinese LBS service platforms (WeChat, Sina Weibo,
Diangping etc.), we have found that the two traditional dimension, tangibility and assurance, have no significant effects.
Except for the other three traditional dimensions, the Personal privacy protection, accurate Positioning and Information
Security affected user’s evaluation much. That denotes Security and Reliability are other important dimensions to improve
the quality of LBS.