The media influence society’s understanding of gender and other social phenomena including how we view
fatherhood. Fatherhood is rarely presented positively in both visual and print media. Through an analysis of newspaper
articles from The Sowetan, City Press, The Daily Sun and The Pretoria News, this article shows how shaming is used to
represent fatherhood and child support in the South African print media. These representations, the article argues are
limiting and provide fewer positives for fathers and fail to account for socio-economic challenges experienced in relation
to fatherhood. In conclusion, the article illustrates that the media could play an important role in presenting a balanced
sense of fatherhood, where affirmation of positive fatherhood is used as a more effective way of representing fatherhood
in the media.